Foakley is really an accepted word that websites openly sell “Foakley” glasses. As an example, Fake Oakleys for Sale claims to be a US company with a US address, and sells Foakley Radarlocks for $13 – it provides the Oakley logo at the top of the homepage but the word “Foakley” is all over the site, and it also openly states the glasses are knock-offs. Needless to say, the web page is not really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this can be far from the only real website selling Oakley knock-offs. You will find Foakley sellers on Alibaba, DHgate, and other Chinese online merchants. A British cycle industry executive told BikeBiz that all the riders within his cycling club who wore Oakley’s have, in fact, been wearing Foakleys for around the past couple of years.
Oakley is belonging to the $9bn Luxottica Group of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector like a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has a very good long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The group also makes and distributes eyewear brands such as Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution in addition, it dominates retail: it owns 7,000 stores around the globe, including Sunglass Hut, the current market leader. When pre-takeover, Oakley was starved of access to Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is within surgical device sales. He vlogs as “CyclingMaven”. Certainly one of his most widely used videos is on the technical merits of Foakleys. “We pay a premium for many things around australia. My Oakleys, with lenses, were pushing nearly AU$600. I stick them over a [bike storage] cage; within a few hours, these were gone.To switch them was going to be expensive. Somebody sent us a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the better of me, and i also bought some. As well as the quality was shocking – I couldn’t believe how good these were. For $30.
“Will they be made in the identical factory as Cheap Oakleys? I don’t know, but a lot of people who buy these fakes will rationalise it that way. Not everybody feels comfortable buying counterfeit products. “The anti-establishment side of me says, look, here’s an organization selling bits of plastic for AU$500. Within my mind, they’re ripping people off. I don’t worry about the study and development. There’s always likely to be somebody innovating. If Oakley would disappear from the face of the earth tomorrow, various other company would replace them, and in all likelihood wouldn’t charge as much money for their products. These firms bend people over; they take them for any ride. In that situation I’ve got no difficulties with studying the counterfeit product side of things.
“Whenever I handled Oakley glasses owned by friends I thought “these are merely pieces of plastic with many nice branding on them.” I searched on eBay for “cycling sunglasses” and located a set that bore a striking resemblance to Oakley Jawbones and another pair that bore a striking resemblance to Oakley Radarlocks. They were about £8 each, delivered from China. They didn’t possess the Oakley branding on the photos on the eBay listing however when the Jawbones arrived that they had Oakley branding, including “Made in the us” stamped on the arms, and also the oval Oakley emblem was where you’d expect to see it. These were indistinguishable from genuine Jawbones. They txkeay well (but the arm broke after a couple of months).
“The “Radarlocks” came with free lenses along with a case. They fitted rather well, and I’m still making use of them. “I tell other individuals they’re fake. There’s perverse satisfaction in obtaining something less than another individual. I have no brand loyalty, I didn’t get them for that cachet of the brand, I just desire them to help keep the bugs away from my eyes, rather than be upset once i inevitably lose them.
“Once I see Oakleys out in the wild I examine them critically. The company is diluted by all of the fakes out there. “I purchased fakes because We have terrible trouble getting sunglasses which fit so I didn’t desire to spend a huge amount of money on a testing purchase. £8 means they’re throwaway.
“I needed a hot debate using a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in every sunglasses for less than £20 a lens. I took mine as a result of the medical physics lab inside my hospital, and also the chap who tests all the equipment for that dermatology UV labs has got the machinery to test UV-A and -B. In addition, i took some expensive and real Ted Baker casual sunglasses, too. They all passed 100 %.
“The lab manager stated it was challenging to get polycarbonate plastic that lets UV-A and -B through – he needs it for some of his applications and needs to get it from a special source. Automatically polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded in the event you wear cheap sunglasses that’s not a very strong case at all.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, things like spoke keys for pennies. “My buddies are indifferent; they don’t give much of a stuff. “There are some chaps inside the club who will need to have the most recent expensive thing. I haven’t spoke with them about fakes, partly because I don’t desire to piss on their parade. “I really could manage to buy the genuine article. The main reason I don’t always is the same reason I buy a £1 loaf of bread in Tescos as opposed to from an artisan baker and pay £20 for a loaf that’s been brought over from France that morning by private jet.
“You desire something which does the work for any reasonable sum of money. And to me a set of Replica Oakley Sunglasses for £100 or maybe more is excessive. “I’m willing to spend considerable amounts of income on several things. This is probably not rational, but it’s how I view things. “Terrorism, child labour? It hasn’t struck me. Not for bike parts. It’s potent food for thought. If it’s true, that could put me right off. “This can be messages put out by large corporations with vested interests when all I’m probably doing is supporting a little Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster in the day. Now it’s just quicker and simpler to purchase from legitimate sources. “I realize the price of the plastic in a pair of Oakley’s is just a small element of their costs, however i don’t want to fund their marketing and their sponsorship, I am only willing to pay for the merchandise.”