If you are the kind of person who has a membership site or wants a membership site, you most likely like to have fancy stuff, enjoy having the bells and whistles. And when a particular feature exists, in case a certain marketing tactic can be done, you’re definitely going to want to try to pursue it. Right? Wrong. You need to keep your site simple – since most people who will avoid keeping their website simple never get the site launched in the first place. The solution to most of the fancy stuff including split testing emails is you do not want to do it and there are many reasons why.
To start with, rather than split testing your emails, you ought to be focusing on split testing your sales letter. You can spend all day long testing and tracking and figuring things out, but at the conclusion of the morning, you have the same twenty four hours that everybody else on the planet does. Why would you waste it testing out silly things?
If somebody is on the email list and you’re likely to be broadcasting emails to them regularly and you’re going to be launching an item properly, meaning broadcasting five to ten emails any time you launch something, then they’re planning to start your email and click on on the link at some point. And if not, they are just not really a responsive subscriber. It doesn’t really matter if you split test emails simply so you send plenty of emails.
How about open rates? Let me tell you something from the technical standpoint. Once you test email open rates, what your autoresponder service does is embed a graphic in your email messages. Unfortunately, spammers also use this procedure to find out when the junk mail messages they send are in fact opened. For this very reason, many email clients block these sorts of trackers, so that your open rate tracking is not really going to be very accurate at all. Should you get a 50% open rate, that doesn’t necessarily mean that only one half of your subscribers have opened up your email, the number may be higher nevertheless the free email tracker for gmail is just blocked in their email client.
Things like subject line split testing, things such as open rates are certainly not very accurate anyway. Steer clear of the fancy stuff. As far as integrating autoresponders with your membership site, you need to integrate an autoresponder along with your membership site. This is one of the stuff that is very important.
Provide an opt-in box inside your membership site and possess some type of auto-subscribe functionality to automatically get someone who buys in your membership site to have on your own list and also this is included with most membership software such as Wishlist member.
Now, why would you want to have both? Why would you want to possess the auto-subscribe feature plus the manual subscribe feature in the membership site? Many reasons exist for. Somebody might join your membership site then accidentally unsubscribe from the autoresponder sequence and they want to get joined back in. Allow it to be easy to enable them to log on, enter their name and email address one more some time and return on the list. One more reason is the fact some people have one current email address dedicated only to processing their payments and the other towards receiving emails. Should they occur to use their payment email once they join your membership site or fkafot just type in the wrong email and for whatever reason, they’re failing to get your messages, they can opt in using that form on the inside for the e-mail address they are utilized to for receiving messages. Relatively easy.
Most fancy things such as split testing emails and tracking open rates usually are not important but some fancy things, the basic principles, like integrating your membership site as well as your autoresponder is vital. It’s something to become told the best way to do many of these things, but wouldn’t it be nice to view an actual how-to step-by-step video, taking you from the hand, and walking you thru every step of the way? I do believe so.