With regards to successful AdWords campaign management, understanding and most importantly optimizing AdWords campaigns is definitely an unpredictable and frustrating journey. You will find hundreds of variables that can determine the success of your campaigns and collectively the account. While an optimal Adwords account structure requires another post in itself, today we’ll be uncovering AdWords optimizations that will improve pay per click marketing services in a matter of hours or days.
Most of these AdWords tips alone, can dramatically enhance your click-through-rates, sales, and price per conversion quickly. However, one of the fundamental rules in Pay Per Click Management, would be to avoid making way too many changes simultaneously (you’ll lose tabs on what what helped or hurt the account). Areas that we’ll cover needs to be monitored and improved constantly, as they will alter and want adjustment as time passes.
Split Testing Your AdWords Campaign’s Ads. Why you should practice it: Split testing your ads is the only way to get to the most beneficial ad copy or image ad. The procedure is simple, yet for more than 85% in the AdWords accounts we take control, this wasn’t being done through the previous agency or even the self-managing owner. You can find basically 4 steps to split testing your Google AdWords ads. This process also applies to Bing ads and is conceptually the identical with Facebook paid ads.
Log into AdWords and choose a campaign. Ensure that your campaign’s ad rotation settings are set to “Rotate indefinitely.” This will give you additional control over your optimization. Create 2 ads (any further will extend time required to determine a success) for each ad group with one major difference being tested (i.e. headline, call to action, display url, website landing page, etc.). Use a statistical significance testing calculator to figure out if you have a success. When you use this calculator to evaluate which variation met your goal more consistently, your “tries” and “goals” may be respectively “impressions” vs. “clicks” or “clicks” vs. “conversions.” Pause the loser and set up another test split test.
As soon as your account has produced up some data, you’ll commence to see negative or positive trends on certain days of the week. It is possible to leverage these trends by increasing or decreasing bids and budgets based on strong and weak days.
How you can optimize Adwords for that strongest days of the week: Log into AdWords and select a campaign or begin by exploring the account in general.
View weekly performance underneath the “Dimensions” tab, then “View:Day of Week.” Set your dates to the best balance of recent and showing enough data to find out some variance between days. This will be different for each and every account depending on traffic and the level of difference in performance between days. Adjust your ad agenda for each campaign based on best and worst days. For Bonus Points: Set up AdWords Automated Rules to increase or decrease budgets based on the day of the week, then start working on day parting (eliminating or optimizing hours of the day).
Day Parting is very similar to the strategy above, except it refers back to the hours during the day instead of days of every week. Various parts of the day will do far differently and the goal is to utilize your budget as effectively as you can each day. View this data underneath the “Dimensions” tab, then “View:Hour of Day.” As before, be sure to view this data at qfwzkl campaign level. Set your dates towards the best balance of recent and showing enough data to view some variance between hours. With this analysis you might like to take a look at every week at the same time or even better, pop it into excel assess hours of only certain days for a longer time frame.
Head over to “Ad Schedule” underneath the Campaign’s “Settings” tab and add in a schedule for the hour segments you want to control separately (for instance: if you want to raise bids from 2-5pm, add this segment in separately). Make sure you also add, all of those other segments your ads ought to be running, because once you add a schedule, your ads is not going to run during any times which are not in this schedule. Now you’re prepared to set a bid adjustment for each and every segment of the schedule depending on how it performed. If Mondays perform 30% better, try using a bid adjustment of “increase by 30%.” Don’t forget to modify your budget on nowadays accordingly using automated rules.