Many of us are still clear on what the phrase “cloud” means. In accordance with Wikipedia, cloud computing “…provides computation, software, data access, and storage services which do not require end-user understanding of the physical location and configuration of the system which provides the assistance.” Exactly why is this important? It delivers agility to firms that has never been seen before.
Each time a business moves for the cloud, it has stopped being necessary to keep IT on premise. This means dramatically reduced infrastructure as well as costs. Without having to invest in expensive infrastructure, and making use of web-based services instead, businesses can grow faster, and only utilize the storage area they require, growing when needed and shrinking when space is not really needed. Servers are in another location, so there are no high power bills to monitor, and no unexpected spikes in costs.
What’s interesting is the fact every clients are trying their particular methods: either pioneers within the company have started using Twitter, Facebook, LinkedIn or Google pages (and so on and so on – there are a lot of social networking platforms available). As social media is becoming popular, a lot of third-party providers have also emerged because the “specialists” – chances are they will approach you and convince you that they are those who have mastered the usage of twitter – then another one may come as the specialist for engaging customers with Facebook…At the conclusion of the morning, being a company taking into consideration the adoption of social media marketing, you’ll more confused than ever before. And worst of all the, some customers would think they are fully conscious of everything that is to learn about social networking and also you now the best way to reach every one of them individually on each one of these different platforms.
On the contrary, experience indicates that although social media has grown to be quite popular, very few companies actually have clear strategies in addition to clear indicators in relation to their social networking campaign. More often than not, many businesses think they’ve tried it all once they have created their accounts on popular social networking platforms and after that publish pieces of information here and there – mostly ads about their services. Although this approach is normal, we frequently see companies apply this method only to abandon everything together a few months later, mainly because they may have no clear way to follow, nor clear indications. The problem is, those companies adopted social media marketing thinking they already knew what to expect from the beginning: and this is when the issue lies. Social networking could be very powerful provided it’s implemented strategically- not just because a company has chose to copy-and-paste another companies approach or feel it’s the ‘done thing’.
So what’s the analogy between social networking and cloud computing in terms of company adoption? Well, in terms of cloud-based solutions, most companies think that they already know what to anticipate from cloud computing solutions: this usually brings about companies minimizing the disruptive change that cloud-based solutions can bring. Moreover (as is the situation with social media marketing) the cloud has become quite popular that the majority of solutions are now tagged with all the word “cloud” – although some aren’t actually cloud-based solutions per se. Through the client’s viewpoint, this offers the false impression which they know all they have to about cloud-based solutions. But this actually creates an uncomfortable situation for actual cloud-based solution providers as, with most companies who zoarok they know everything you need to know concerning the cloud, it’s very hard to focus on the advantages that the company can benefit from custom-implementation of cloud collaboration. Let’s take an example: you know that I’m an advocate for Hosted Exchange- I’ve got tons of measurable indicators that can work in favor of adopting Hosted Exchange for one company (it’s always good to possess clear return on interest or ‘ROI’ for every IT project), but if the client thinks they don’t need a cloud-based solution, because everybody available has demonstrated and advertised a bad method for their company to adopt the cloud, there’s a high chance they won’t even consider listening to any pro-cloud arguments.
As a final note, here’s what I would suggest to any company pitching the adoption of cloud computing: don’t get into that trap that permits you to think you already know exactly what a cloud-based solution will bring, and secondly- have whoever pitches to you personally about cloud computing think of measurable ROI – choose to adopt the cloud simply because you see actual benefits, not because it’s trendy.