Pancheros Mexican Grill has introduced the launch of a new brand campaign emphasizing its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign is the first truly integrated campaign we’ve produced that really focuses on the thing that makes the company different. For a person that’s never tried Pancheros, it highlights the new-pressed tortilla, mixing an ideal bite and our amazing queso. For our fans, it’s a great reminder of why they love Pancheros,” said Ryan Murrin, v . p . of promoting and franchise development at Pancheros. “The campaign concept is a fresh new take on the brand personality and was created to get social and digital first, where our fans are.”
Produced by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, along with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through a number of content tailored for TV, video, social networking, digital marketing and audio channels.
“Our company is excited for the addition of Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We love hearing from your fans and jumped at the chance to locate a vegan protein option that even our meat-eating customers will like.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas loaded with the freshest, highest- quality ingredients. Burritos are customized and combined with “Bob the Tool” to obtain every ingredient in each bite. With their tasty burritos, the menu comes with quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in the usa and also the company intends to have 75 restaurants open across the country in the end of 2015. To learn more, visit http://www.pancheros.com.
Noted for its fresh-pressed tortillas and proprietary way of mixing burrito ingredients, Pancheros announced today its 2018 wants to conquer cravings in a number of new key markets and also to bring additional franchise locations to markets surrounding the communities where it has already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for every guest, and evenly mixed through the burrito – that’s what sets us apart. Once you enter a Pancheros location, tradition is out your window,” said Rodney Anderson, who founded Pancheros right from college in 1992 and contains successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the best-tasting burritos within our category. To us, growing the manufacturer doesn’t just mean adding more locations to the list. It’s a chance to grow our culture using the right those who share our belief that you simply don’t must sacrifice quality for convenience.”