Every AdWords advertiser is usually searching for a way to decrease their click costs. When in reality most PPC advertisers wake up each morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Most people get very frustrated at this point and end up shutting down their campaigns. What most people don’t understand is the reason Google keeps charging increasingly more per click is because their AdWords campaigns have some big problems and these big troubles are causing penalties from Google. That’s right; you’re being punished by Google. Listed here are the key reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.
Firstly, you must understand that Google is absolutely enthusiastic about “Relevancy”. In PPC management Relevancy is definitely the key to either succeeding in AdWords or failing miserably. Google is about returning relevant search engine results for their users. Just what exactly does Google consider when searching for your AdWords campaigns? Google is looking to find out if your ad and your site are 100% relevant to the keyword which was searched on. Google wants to begin to see the keyword appearing in your ad a couple of times and appearing several times throughout your landing page. Like that Google know that it’s offering the searcher with relevant results. Should your campaign is not really set up like this then this is exactly why your bid charges are increasing everyday. Google has deemed your campaign with “% Relevancy”.
You Need To Create Your Campaigns Have Relevancy
You may ask, “Well how is it feasible for me to create a certain ad for each and every keyword to make my landing page relevant to my entire keyword list?” That’s where the art of professional PPC management is available in. You MUST create your ads along with your landing page be highly relevant to the keyword searched on. This is the key to obtaining lower click costs! If you don’t hold the time or perhaps the know how you can make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to some professional.
You Must Organize Your Campaigns Correctly
Google majorly frowns upon campaigns which have all their keyword lists stuffed into just 1 or 2 adgroups. Google expects all the keywords to become sorted and organized into very closely knit adgroups with the keywords in an adgroup being relevant to each other. Google hates campaigns that have tons of keywords inside the same adgroup and absolutely detests once the keywords have little concerning the other person. In PPC management I’ve found that I get significantly better results if I take my clients keywords and place each keyword into an adgroup on its own. Organizing your
campaign correctly is a huge a part of getting great click costs in the search engines.
Split Testing Your Ads Can Dramatically Decrease Click Costs
That’s right; Split Testing your ads Daily can use a dramatic impact on click costs. If you believe about how Google determines ad cost you’ll start to realize how important Split testing really is. Split testing allows you to find which ads are higher performing and obviously the higher performing ads make the most clicks. If your ad is 1) Perfectly Relevant and two) Features a great Click-Through-Rate which means that your ad will have a greater Quality Score. Quality score helps determine your ad rank along with your cost per click.
I know it sound very confusing, but Split Testing in conjunction with the methods I stated earlier is incredibly powerful. If you don’t understand most of these techniques to reduce your click costs, then it’s ijswdu you decide whether you’re likely to learn how to apply most of these strategies yourself or whether you’re likely to let a PPC Expert do all the heavy lifting for you. AdWords is really a complicated game but if managed correctly can be considered a very profitable revenue stream and leads to your business.