Most AdWords Management companies would like you to imagine that AdWords management is all about keyword research. Take it from an AdWords Management expert; This is totally untrue! Keyword research is only a small area of the AdWords puzzle. Concentrating on it and keyword list building alone can be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a very good reason to stay far from AdWords management companies that go on and on regarding their “niche research”. Market and keyword research can be Very costly if it’s not done the right way. I look at it being a crutch for most AdWords management companies. All things considered, how hard can it be to build a big keyword list, sit back and watch being a client spends countless dollars testing out a brand new list then simply just seeing which search phrases are profitable or otherwise.
My point is market and keyword research is a thing which is very inexpensive and does not require a lot of wasteful spending. It is also something that needs to be done very gradually to avoid wasteful shelling out for considerable amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- Should you stumble upon a company that discusses niche research without telling you concerning the following things, watch out. When they don’t mention these next few thing for you then 1) they don’t have what must be done to guard your wallet from wasteful spending, 2) They’re not doing much work for you…In Any Way.
AdWords Management is not really Information On Keyword Research
Actually Market And Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is very important in AdWords management simply because Google HATES campaigns who have little if any adgroup relevancy. Irrespective of how several hours it requires to set a campaign up like this, even if it a new keyword list your campaigns should be set on top of perfect relevancy. Each keyword should be put into an adgroup all on its own or either be put in an adgroup with just a couple of closely related keywords. It may take hours to set up a campaign like this but it’s an essential part of decreasing outrageous click costs.
Ad Relevancy- I can’t let you know how many times absence of ad relevancy KILLS AdWords campaigns. Google is obsessed with relevancy, of course and expects to view that your ads are perfectly highly relevant to the keyword which had been searched on. Each one of your keywords an ad written particularly for that individual keyword with all the keyword searched on appearing at least twice within the ad. Why don’t AdWords management companies tell you about this? It is a crucial part of niche research! Initially you can get sorry results and click costs in case your ads don’t have perfect relevancy! Secondly how can you possibly get accurate is a result of “Keyword Research” if you’re contaminating your homework with ads that do not convert which cost a fortune?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy features a heck of a lot to do with market and keyword research. Think it over… Precisely what is the entire purpose? The objective of keyword research is to find which keywords are:
A-Profitable (Are People searching under this keyword thinking about buying my product?)
B-Inexpensive- (Providing a great return on your click cost investment)
C-HORRIBLE – (You need to find which search phrases are certainly not bringing you targeted traffic and sales. You know, those which cost you so much money but don’t bring in a dime. You have to find these terms and DELETE them.)
Landing Page Relevancy is where with a mixture of special programming and Search Engine Optimisation, you make your landing page perfectly related to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Whatever you decide to do make certain you don’t fall for the entire “Keyword Research Speech” most AdWords management jmegga are giving because it is “nothing” without the strategies I mentioned previously.
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