The proper way to improve your business using this powerful brand, audience and content-promotional tool We’ve been talking lately about how to improve your business marketing with Instagram. Contrary to what lots of people still believe, Instagram isn’t just a fun app where you could post food, holiday and family pics. Instagram has turned into a powerful brand-building, audience-building and content-promotional tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.
A note of caution: there are plenty of people who promise to develop your Instagram followers from the thousands, but beware. The majority of them use fake accounts created by bots to inflate your numbers. These types of followers have zero value. Actually, they can even be dangerous, planning to steal your password or photos or infect you using a virus.
Based on the data security company Imperva, these bad bots take into account 28.9 percent of bots on Instagram. The simplest way to build your Instagram followers is by being authentic to your brand and your audience.
Listed below are 3 ideas to help you get real Instagram followers:
1. Tell a tale with Hashtags – It’s great to apply your company name as a hashtag, but you should think beyond that.
If you wish to use your Instagram posts to obtain followers, use other hashtags that tell the tale in the image you’re sharing. You need to start a conversation when you’re sharing posts for things like:
A good example of a brand who does this well is @Tostitos. They normally use the hashtag #GetTogetherAlready to encourage people to get together and share their chips, as well as to utilize the hashtag once they share photos of their meetups.
By using engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully develop followers on Instagram.
2. Get Creative – Instagram is about photos, so many individuals think of the caption as being an afterthought. Don’t ignore the image caption! It is possible to generate engagement and promote sharing by utilizing descriptive words that can engage, inspire and entertain your followers.
Below are a few ideas that will help you build-up followers on Instagram together with your posts:
Use questions in your caption. Write your question at the start of the post so that people look at it first.
Get personal along with your post. Tell a story about you, or how your product helped or inspired somebody else.
Ask people to tag others. Asking individuals to tag three with their close friends or tagging someone they are grateful for brings other potential followers in to the equation.
A fantastic illustration of a brand that does personal posts well is the @NatGeo Instagram account. They make breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals around the globe. Remember in terms of using Instagram posts to obtain followers, it’s about being authentic. Don’t use questions in just about every post or tell an individual story that isn’t genuine.
3. Go Local – Among the best methods to construct your Instagram followers is to buy to know your neighbours! Whether you’re creating Instagram ads or desire to advertise your event in a specific area, you will notice what’s going on near you by using the search page and clicking on the Places tab.
Enter the place to view the geotagged posts for your area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – leaving a comment or even an emoji and follow the person blevuz you like everything you see. Hopefully, this can be the beginning of an organic interaction.
As an example, should you offer life coaching services, you might key in your local area followed by “entrepreneurs.” Local entrepreneurs may be trying to find more work and life balance or assist with life goals or career challenges. Similarly, for those who have an actual location that individuals have checked into on Instagram, discuss those posters’ pictures to ensure they’re mindful of your Instagram presence, and then follow them.
These are among the guidelines on how to build Instagram followers the right way: no bots, no shortcuts, just tried and true ways to engage along with your audience and turn them into followers!